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Stikky
PPC Campaign & Social Media Marketing
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Client

Stikky

Services

Define Marketing Goals and Budget

Social Media Content

Adding Meta Tags

Industry

Digital marketing agency

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Project Introduction:

Stikky executed targeted PPC campaigns on Google and social media, implemented Google Tag Manager (GTM) and Google Analytics 4 (GA4) for enhanced tracking and insights, and continuously optimized marketing strategies. This comprehensive approach resulted in a significant increase in monthly inquiries, detailed performance reporting, and more efficient budget allocation.

About the client and its industry:

Stikky is a digital marketing agency specialising in services for small to medium businesses. They offer a range of marketing solutions including SEO, social media management, remarketing, paid ads, and campaign dashboards. Their goal is to drive sales and growth for clients, with a guarantee of increasing enquiries by 30% per month. They work with various industries and showcase success stories on their website, demonstrating significant growth in quotes, sales, and keyword rankings for their clients.

Problem Statement

The client, a growing business, struggled with underperforming digital marketing efforts, resulting in high costs and low return on ad spend (ROAS). They lacked effective tracking mechanisms and data-driven strategies, which impeded their ability to optimize campaigns and improve marketing outcomes.

Challenges

  • What were the challengesThe client faced high costs and low ROAS due to poorly targeted and managed PPC campaigns on Google and social media platforms. Insufficient tracking and reporting tools limited insights into user behavior and campaign performance. The absence of a systematic approach to campaign setup and continuous optimization led to suboptimal results and missed opportunities for improvement.

Solution by EcomVA

  • Targeted PPC campaignsEcomVA created and optimized PPC campaigns on Google and social media.Conducted in-depth keyword research and precise audience targeting to increase ad relevance and engagement.

  • Detailed analysis using GTM and GA4Google Tag Manager (GTM) was used to optimize tracking codes maintained across platforms.Google Analytics 4 (GA4) is configured to provide comprehensive tracking and detailed reporting on user interactions and campaign performance.

  • Promotion OptimizationRegular A/B testing was done to identify the best performing ads and make adjustments based on data.Investments and budgets were monitored and adjusted in real time to maximize return on investment (ROI).

Results

  • With optimized PPC campaigns and advanced tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4), EcomVA achieved a 35% increase in monthly client inquiries Detailed reporting of user behavior and campaign performance provided improved tracking and insight, making better decisions easier to make. Better budget allocation has resulted in higher return on advertising spend (ROAS) and lower cost per acquisition (CPA), resulting in better marketing spend.

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