How to Upload Bulk Products on Walmart

It makes sense for Walmart, the most prosperous retailer in the world, to have entered the e-commerce market. If you’re looking for an Amazon substitute, the Walmart Marketplace is a strong competitor as one of the fastest-growing online retailers. Uploading bulk products on Walmart can be done by using the bulk upload feature, which allows you to upload multiple product listings at once.

What is Walmart Marketplace?

Walmart Marketplace operates as a virtual extension of the well-known retail giant, Walmart.  It means Walmart.com is a platform for independent sellers to list and sell their products alongside Walmart’s own offerings.

Why is Walmart significant in the e-commerce industry?

Here’s why Walmart Marketplace holds significant weight in the e-commerce industry:

• Brick-and-Mortar Powerhouse: As a long-established brick-and-mortar powerhouse, Walmart has a vast network of physical stores that equate to an existing customer base that benefits the Walmart marketplace.
• Logistics Expertise: Walmart has been in the business for several decades and has learned to deal with a complex process of supply chain logistics. The efficiency of the process has led to a marketplace that is easy to access for sellers and its customers.
• Brand Recognition and Trust: Walmart is known to all American households as the go-to place for quality cheaper products. This has made potential customers who may never visit its physical store get the best shopping experience from the marketplace.
• Competitive Pricing: Walmart’s commitment to offering competitive pricing extends to its Marketplace platform. This can lead to a more price-conscious customer base for Marketplace sellers, potentially driving higher sales volume.

Here are the steps to upload bulk products on Walmart:

• Prepare your product data: Before you can upload bulk products, you’ll need to prepare your product data. This includes your product names, descriptions, prices, and images. Your product data should be organized in a spreadsheet format, such as a CSV file.

• Log in to your Walmart Marketplace account: To upload bulk products, you’ll need to log in to your Walmart Marketplace account.

• Navigate to the bulk upload page: Once you’re logged in, navigate to the bulk upload page, where you can upload your product data in bulk.

• Upload your product data: On the bulk upload page, you’ll have the option to upload your product data using a CSV file. Simply select the file from your computer and upload it to Walmart.

• Map your product data: After uploading your product data, you’ll need to map the data to the correct fields on Walmart. This ensures that your product information is correctly formatted and organized for Walmart’s system.

• Preview and submit your product data: Before submitting your bulk product data, take a moment to preview it to ensure that all of the information is correct. When you’re ready, hit the “Submit” button to publish your bulk products on Walmart.
• Wait for approval: Once you’ve submitted your bulk products, they will be reviewed by Walmart’s team to ensure that they meet their standards. This process can take several days, so be patient while you wait for approval.
• Start selling: Once your bulk products have been approved, they will become available for purchase on Walmart’s marketplace. You can start promoting your products and processing orders right away.

How does Walmart Marketplace compare to other online retail platforms?

While giants like Amazon and Etsy might come to mind first, Walmart Marketplace offers a compelling alternative. Here’s a comprehensive comparison:

Reach and Audience:

• Walmart Marketplace: Walmart Marketplace has a large audience thanks to Walmart’s extensive customer base. However, this audience may consist primarily of cost-conscious consumers in search of their daily needs.
• Amazon: Amazon can be regarded as leaders in online retail traffic, having access to a huge customer base with different preferences.
• eBay: eBay is famous for its auctions and rich selection of products that appeal not only to collectors but also to bargain hunters.
• Etsy: The best way for artisans and crafters to attract the right audience is through Etsy, an online platform that specializes in handmade and vintage goods. 

Fees and Costs:

• Walmart Marketplace: Walmart Marketplace has lower seller fees compared to Amazon, as it concentrates more on item rates rather than monthly subscriptions. 
• Amazon: The seller fees at Amazon are highly dependent on the type of product category and fulfillment method, whether it is seller-fulfilled or Amazon-fulfilled. While offering a free individual seller plan, additional selling features often require monthly subscriptions.
• eBay: Listing fees and final value fees (commission on sales) apply. Additional fees might be associated with store subscriptions or listing upgrades for increased visibility.
• Etsy: Listing fees are relatively low, with a focus on transaction fees as a percentage of the sale price.

Competition:

• Walmart Marketplace: With respect to Walmart’s online marketplace, the competition is not as intense as on Amazon, thus enabling new sellers an easier path to gain a footing in the market. 
• Amazon: Due to its immense size, competition can be fierce, particularly for popular or generic products.
• eBay: eBay is a versatile online marketplace, where competition largely depends on the product category. For example, in the case of niche products, there may be less competition, while in-demand products would have high competition from the already established sellers.
• Etsy: Etsy and Walmart Marketplace are not the same in this case because they cater to different markets, but there is competition even between handmade and vintage product categories. However, through market segmentation, identified buyers can be interested in unique and skillfully made products.

Marketing and Advertising:

• Walmart Marketplace: Walmart Marketplace can be a good option since it also has advertising opportunities for product promotion within the platform. However, these may not be as comprehensive as what Amazon offers.
• Amazon: Provides a robust advertising platform with various options for sellers to target specific audiences and promote their products. However, mastering Amazon’s advertising platform can be complex.
• eBay: Offers advertising options to boost listing visibility within search results.
• Etsy: The website does not offer many advertising options to choose from since its sellers can utilize social media to advertise and also engage in off-site promotions to reach their target client base.

Fulfillment:

• Walmart Marketplace: Sellers can choose between self-fulfillment (handling shipping and returns themselves) or utilizing Walmart Fulfillment Services (WFS) for a fee.
• Amazon: Offers Fulfillment by Amazon (FBA), a service where Amazon handles storage, packaging, shipping, and customer service for a fee. While convenient, FBA can have associated storage and fulfillment costs. Sellers also have the option of self-fulfillment.
• eBay: Fulfillment is primarily handled by sellers themselves. However, some larger sellers might offer third-party fulfillment services.
• Etsy: Fulfillment is typically seller-managed, although some sellers might outsource fulfillment to third-party providers.

How does eComVA provide support for navigating Walmart Marketplace?

Here’s how eComVA equips you to excel on Walmart Marketplace:

1. Account Setup and Management:

• Streamlined Onboarding: Our eComVAs will guide you through the entire Walmart Marketplace registration process, ensuring all requirements are met and your account is set up flawlessly.
• Category Selection and Optimization: We’ll help you identify the most relevant product categories for your offerings and optimize your listings with targeted keywords to enhance product visibility within Walmart Marketplace searches.
• Branding and Storefront Design: Our design-savvy eComVAs can assist in creating a visually appealing and brand-consistent storefront that reflects your brand identity and resonates with your target audience.

2. Product Listing and Management:

• Compelling Product Descriptions: Crafting high-quality product descriptions is crucial for boosting sales. Our eComVAs will create informative and engaging descriptions that highlight product features, benefits, and specifications, enticing potential customers.
• Professional Product Images: Eye-catching product images are essential for grabbing attention on Walmart Marketplace. We can assist with image editing or provide guidance on best practices for capturing high-quality product photos.
• Inventory Management and Optimization: Maintaining accurate inventory levels is vital. Our eComVAs can help you track inventory, manage stockouts, and optimize pricing strategies to ensure you’re always meeting customer demand while maximizing profitability.

3. Order Fulfillment and Customer Support:

• Streamlined Order Processing: We can manage your incoming orders, ensuring timely processing and accurate fulfillment. This frees you up to focus on other aspects of your business.
• Communication and Customer Service: Our eComVAs can provide excellent customer service by responding to inquiries, addressing concerns, and ensuring a positive customer experience, which is crucial for building brand loyalty on Walmart Marketplace.
• Returns and Refunds Management: We can assist with handling product returns and issuing refunds in accordance with Walmart Marketplace policies, maintaining a smooth customer experience even when issues arise.

4. Reporting and Analytics:

• Data Analysis and Insights: Walmart Marketplace provides valuable sales data. Our eComVAs can help you analyze this data to identify trends, track campaign performance, and gain insights into customer behavior. This empowers you to make informed decisions to optimize your listings and marketing efforts for better results.
• Performance Monitoring and Optimization: We’ll constantly monitor your storefront’s performance, keeping an eye on key metrics like conversion rates, click-through rates, and sales figures. Based on this data, we can recommend adjustments to your listings, pricing, or marketing strategies to improve your overall performance.

By following these steps, you can successfully upload bulk products to Walmart’s marketplace and start selling to millions of customers. eComVA Wiki gives you an insight into multiple Marketplaces and their processes like Search Engine Optimization, Product LIsting, Product List optimization and much more.